Before we speak
I research the leaders you want to serve. What they are carrying, and the moment they become open to outside help.
The Executive Decision Map
An hour on how the leaders you want to work with actually decide.
I research your leaders before we speak. You leave with them mapped, your positioning in one sentence, and a first step designed from the research rather than guessed at.
Apply for a sessionNo cost. Ten a month. The map is yours either way.
The coaches in our network have led at
Most coaches are not against marketing.
They say a version of the same thing. Nobody ever showed them how their buyer decides.
That is a research problem rather than a character flaw. The expertise is not in question, and it never was.
An hour is usually enough to close it.
What happens in the hour
The leader
We go through what your leader is actually thinking, in their language rather than yours.
The language
The register your leader trusts, the words that open the conversation, and the ones that close it.
The first step
We design the entry point your leader would take, from the research rather than from a template.
What you leave with
- Your leader mapped, pains named in their own language
- The moments that make them open to help
- Your positioning in one sentence a referrer could repeat
- The register your buyer responds to
- A first step designed from the research
- All of it in writing the following day
Nothing here needs my involvement to be useful.
Who is running it
I research how senior leaders decide to bring in outside help, and I build client acquisition systems for a small number of executive coaches. My book, Inside the C-Suite Mind, maps the eleven pressures senior leaders carry and the eight phases they move through before they ever speak to a coach. The research behind it runs to more than two thousand pages.
Inside the C-Suite Mind, second edition
What this looks like when it runs
A management coach in the UK went from an empty pipeline to more enquiries than he could take, inside five months. Same offer, same price. The change was research and language.
[CLIENT NAME PLACEHOLDER, to be confirmed]
Questions
The research is the part I am good at and it takes me very little time. If the hour is useful and you later want the system built and run, that is a conversation for another day. If not, you keep the map.
Apply for a session
A few questions so the preparation is worth your time. Around four minutes.